Quick Verdict
Drift helped define B2B conversational marketing through website chat, visitor identification, qualification, routing, and meeting booking, but it is no longer a sensible new platform purchase. Salesloft acquired Drift in 2024. On March 5, 2026, the combined Clari + Salesloft organization officially announced the gradual sunset of Drift and an exclusive partnership referring existing customers to 1mind. The current Salesloft Chat Agents page says, “We’ve transitioned from Drift to 1mind.”
This page therefore documents a legacy product and migration decision, not a normally available Drift subscription. A remaining Drift login does not establish continued new sales or indefinite support. New buyers should evaluate current products directly. Existing customers need contractual dates, export scope, integration replacement, renewal treatment, support terms, and deletion confirmation from their account team.
Best For
- Existing Drift customers maintaining or auditing a deployment during transition.
- RevOps teams exporting conversations, playbooks, routing, calendar rules, CRM mappings, and consent records.
- Not suitable for a new long-term conversational-marketing standard or teams without migration capacity.
Key Features
- Historical website chat used playbooks and AI to engage visitors, answer questions, and capture leads.
- Qualification and booking routed prospects or scheduled meetings based on answers and account context.
- Personalization used web behavior, CRM data, and prior conversations.
- Salesloft signal workflow now emphasizes feeding captured intent into its Predictive Revenue System and Rhythm actions.
- Successor direction uses 1mind Superhumans across websites, products, deal rooms, and meetings, with structured buyer signals flowing to Salesloft.
Use Cases
- Inventory historical playbooks, knowledge, meeting routing, account identification, CRM fields, and web scripts.
- Rebuild only valuable journeys in a replacement and compare qualification, booking, and human-handoff quality in parallel.
- Export prospect conversations and determine whether to migrate, archive, or delete them under contract and privacy policy.
- Move buyer signals to 1mind/Salesloft or another GTM system without breaking seller follow-up.
- Communicate changes to login, branding, workflows, and data control across marketing and sales teams.
Pricing
| Item | Status in July 2026 | Planning guidance |
|---|---|---|
| New Drift purchase | Gradual sunset officially announced | Do not build a case from historical packages |
| Existing Drift contract | May remain active during transition | Obtain customer-specific dates and support terms |
| 1mind | Named successor partner | Evaluate, price, and contract separately |
| Salesloft platform | Custom quote | Scope signal, Rhythm, CRM, and forecast workflows |
The Salesloft pricing page publishes no dollar amounts. Historical Drift Premium and Enterprise figures are not current purchasable pricing and are intentionally omitted.
Pros
- Drift’s historical model remains useful for mapping B2B qualification and meeting-routing requirements.
- The owner has publicly documented both the sunset and 1mind successor relationship.
- Salesloft still connects chat-derived buyer signals to seller actions and forecasting.
- A retained login can provide a transition window for some existing customers.
Cons
- The product is being sunset and should not become a new long-term dependency.
- There is no single public end date for every tenant; contractual notice controls.
- Migration spans conversation data, scripts, CRM, routing, calendars, consent, and training.
- 1mind is an independent product, so feature parity, data handling, and commercial continuity cannot be assumed.
- Stale Drift feature and price pages can easily mislead procurement.
Alternatives
| Tool | Best for | Main difference |
|---|---|---|
| 1mind | Existing Drift customers and AI-native GTM | Official successor direction with multimodal buyer engagement |
| Qualified | Salesforce-centered B2B marketing | Website pipeline generation closely tied to Salesforce |
| Intercom AI | Product-led sales and support | Broader Messenger and customer-service lifecycle |
| HubSpot AI | Unified CRM, marketing, and service | Chat is one capability in a wider platform |
| Freshchat | Website and messaging teams needing human handoff | More focused on service messaging, routing, and agent collaboration |
FAQ
Has Drift already shut down?
The official phrase is “gradual sunset,” not an immediate same-day closure for every tenant. Account and contract notices determine each customer’s timeline.
Who acquired Drift?
Salesloft acquired Drift in 2024. Salesloft later combined with Clari, and the 2026 transition announcement came from Clari + Salesloft.
Is 1mind simply a renamed Drift?
No. It is an independent company and product selected through a partnership as the successor option for Drift customers.
Can existing customers still log in?
Salesloft still exposes a Drift login link. Login availability does not mean new sales or indefinite product support.
What data should be handled first?
Inventory conversations, contacts, consent evidence, playbooks, knowledge, calendars, and CRM mappings, then confirm export formats, retention, and deletion evidence.
Where is the official status documented?
See the March 5 1mind partnership and Drift sunset announcement and the current Chat Agents page.
Bottom Line
The accurate 2026 treatment of Drift AI is a legacy product in managed transition. Existing customers need a dated, owned, data-aware exit plan. New buyers should perform a fresh security, integration, handoff, governance, and commercial assessment of currently sold alternatives rather than inheriting Drift’s old reputation or pricing.